Actress Aja Naomi King has been named as L’Oréal Paris’s newest spokeswoman. King is one of Hollywood’s top rising stars. The actress, a Yale graduate, currently stars in the hit series “How to Get Away with Murder.” In her new role in Beauty, she joins L’Oréal Paris’s esteemed roster of spokeswomen including Julianne Moore, Eva Longoria, Elle Fanning and Camila Cabello, among others, in representing the brand.
 
King will star in TV, print and digital advertising campaigns for the leading global beauty brand beginning in the U.S. in early 2018. Her first campaign will be for True Match Lumi Glow, a new collection of five products designed to create an effortless and luminous glow – Glotion Natural Glow Enhancer, Glow Nude Palette, Shimmerista Powder, Glow Amour Glow Boosting Drops and Bronze It Bronzer. Following True Match Lumi Glow, she will be featured in campaigns for Hair, Skincare, as well as Cosmetics.
 
She will also serve as a presenter at L’Oréal Paris’ Women of Worth celebration on December 6, 2017. The annual event celebrates ten inspiring women who are making a difference in their communities across the country.
 
Commenting on her new role, Brown says she was influenced by her mother’s love of makeup (including L’Oréal Paris Colour Riche Lipcolour), and reveals, “Makeup became my armor growing up. It provided me with a sense of protection and gave me the power and confidence to face the world in the way I wanted. To now represent L’Oréal Paris is incredibly overwhelming. I am so excited to help others find and believe in the beauty of who they are because everyone deserves to know their own worth.”
 
Tim Coolican, president, L’Oréal Paris USA, says, “Aja has openly and powerfully shared her journey to overcoming feelings of self-doubt and as such, inspires others to embrace their own beauty and self-worth. She is incredibly talented, accomplished and most importantly, fully understands and embraces our brand philosophy of ‘Because You’re Worth It.’ “
 
Brown recently received critical acclaim for her role in the groundbreaking feature, “The Birth of a Nation.” She was nominated for a 2017 NAACP award in the category of “Outstanding Supporting Actress in a Motion Picture” for her performance, and the film won multiple awards at the 2016 Sundance Film Festival. Additionally, she received the “Shining Star” award at this year’s Essence Black Women in Hollywood gala. Next, she will have leading roles in “The Upside” and “A Girl from Mogadishu,” both scheduled for release in 2018.
 
 
 
Photo Credit: Paola Kudacki